One of the camera world giants, Hasselblad, released a new, cool camera earlier this year which needed a worthy campaign site to show it off.
Together with DDB Göteborg, we had the great privilege of building this campaign site and ended up with a result that we are really happy with and proud of.
The Hasselblad h6d camera is really one of a kind. For example, it features a brand new electronic platform capable of handling the largest file throughput, it has the best in class optics, and the new sensor is upgraded to the incredible 100MP option. Yes, you understand this was a prestigious, yet fantastic mission for us to complete.
DDB Göteborg delivered great design, with really nice ideas of how to create engagement and power on the site, and since the site is quite heavy with lots of specs and facts – it was really important to lift those parts in an easy way.
Hope you like it!