Gainomax

The World’s First Anti Banana Gym Bag

Over 50% of Swedes eat bananas after their workout, and it’s a little-known fact that Sweden consumes the largest amount of bananas per capita among countries that don’t produce bananas.

Since 2005 Gainomax sports nutrition has, together with Saatchi & Saatchi Stockholm, been campaigning to get people to stop eating bananas and choose Gainomax instead. This is based on the theory that your body needs a combination of carbohydrates and proteins to recover properly after a workout. When you choose a banana to recover, you do not get the protein your body needs to build muscle mass and maximise your results, partly because a banana is 75% water.

So together with Saatchi & Saatchi we created the world’s first anti-banana gym bag for Gainomax.

Using a Raspberry PI, an infrared camera and open source computer vision we created a bag that sounds an alarm when you try to bring a banana to your workout.. Pretty neat, huh?

The bag was also unveiled to the public at Stockholm Central Station during a one-day event in January and launched online.

The YouTube film has already had more than 200,000 views and the campaign got featured in Elle, King and Resumé.